Social media optimization(SMO) is a technique of Internet marketing where the
Social Networking is used for promotion of the website, using videos and photo
sharing websites. Social media
optimization includes uses of RSS feeds, social news and bookmarking sites, as
well as social media sites, such as twitter,
Google+, facebook, My Space,
Digg
and more. You can create fan pages of your website on sites like
facebook, Google+ and more.
Social media optimization is considered to be one of the important ways of search engine marketing; the main focus of Social media optimization is to drive traffic from sources other than search engines. However, improved search ranking is also a benefit of successful SMO. Social media optimization is more useful or to be as an integral part of organizations or individuals who concern about their online presence. Additionally, social media optimization also can be implemented to promote a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship.
Social media optimization is considered to be one of the important ways of search engine marketing; the main focus of Social media optimization is to drive traffic from sources other than search engines. However, improved search ranking is also a benefit of successful SMO. Social media optimization is more useful or to be as an integral part of organizations or individuals who concern about their online presence. Additionally, social media optimization also can be implemented to promote a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship.
There are two
categories of SMO/Social SEO:
- Social media features to be added in the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating the community functionalities like images and videos.
- Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.
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ReplyDeleteSMO Social Media Optimization is one of the famous part of digital marketing and it is so effective.
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SEO and SMO are one of the best way to promote website for getting business online. Every online marketer should use these technologies. This will promote your brand name in the public even you don’t have to invest money for online advertising if you use this method.
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