Here's the deal: People who haven't implemented structured data on their website shouldn't feel left out of the entity search revolution. While microformats and Schema.org are great, they are only one of the ways search engines can extract relationships from your content.
In this post we explore 7 ways to strengthen semantic relationships in your content, including;
• Keywords
• HTML elements
• Entities and synonyms
• Anchor text and links
• Google Local
• Structured data highlighter
• CMS plugins
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