What is Social Media Optimization (SMO) ?

Social media optimization(SMO) is a technique of Internet marketing where the Social Networking is used for promotion of the website, using videos and photo sharing websites.  Social media optimization includes uses of RSS feeds, social news and bookmarking sites, as well as social media sites, such as twitter, Google+, facebook, My Space, Digg  and more. You can create fan pages of your website on sites like facebook, Google+ and more.

Social media optimization is considered to be one of the important ways of search engine marketing; the main focus of Social media optimization is to drive traffic from sources other than search engines. However, improved search ranking is also a benefit of successful SMO. Social media optimization is more useful or to be as an integral part of organizations or individuals who concern about their online presence.  Additionally, social media optimization also can be implemented to promote a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship.

There are two categories of SMO/Social SEO:

1. Social media features to be added in the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating the community functionalities like images and videos.
2. Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.

 Here's the deal: People who haven't implemented structured data on their website shouldn't feel left out of the entity search revolution. While microformats and Schema.org are great, they are only one of the ways search engines can extract relationships from your content.

In this post we explore 7 ways to strengthen semantic relationships in your content, including;
• Keywords
• HTML elements
• Entities and synonyms
• Anchor text and links
• Google Local
• Structured data highlighter
• CMS plugins

 

What is Search Engine Result Page(SERP)

A Search Engine Result Page (SERP) is the listing of results  returned by a Search Engine return it includes a list of search result that are relevant to the search phrase or keywords you entered.The list will include not only the links but also a short decription of each page and of course,the titles of the webpages. A SERP may refer to a single page of links returned or to the set of all links retuned for a search query.

Many search engine results page have different types of listings. These types of SERPs are found most commonly in large search engines,such as Google,Bing and Yahoo.
They include result such as:

• Contextual
• Sponsored listing
• Algorithmic
• Organic search listing
• Images
• Maps
• Definitions
• Suggestedd search query refinements

Major search engine can also offer specific search engine result pages that pertain to specific the specific types of listings.Search engine result pages can also be the result page for an image search ,a map search,a  news search,a blog search or many of the other options major search engines offer.

What is Internet Marketing ?

What is Internet  Marketing?

Internet  marketing  is the marketing of products and services Online Marketing and like many all inclusive terms.Intenet marketing and Online advertising efforts are typically used in conjuction with traditional types of advertising like radio,television,newspapers and magazines.

Banner advertisements, Pay Per Click (PPC) and targeted email lists are often methods used in internet marketing to bring the most value to the advertiser .

Online marketers are constantly devising new internet marketing stratrgies in the hopes of more traffic to their websites and making more sales.

If you’re new to internet marketing, I recommend focusing on Webdesign and Search Engine Optimization  as a starting point,for most  sites, the  most traffic still comes from  Search Engine and Directories.