The four analysis phases
As you can see, the SEO analysis workflow is divided into four phases:1. Identify your potential SEO competitors
This initial phase is especially helpful if you're starting with an SEO process for a new client or industry that you don't know anything about, and you need to start from scratch to identify all of the potentially relevant competitors.It's important to note that these are not necessarily limited to companies or websites that offer the same type of content, services, or products that you do, but can be any website that competes with you in the search results for your target keywords.
2. Validate your SEO competitors
Once you have the potential competitors that you have gathered from different relevant sources it's time to validate them, by analyzing and filtering which of those are really already ranking, and to which degree, for the same keywords that you're targeting.
Additionally, at this stage you'll also expand your list of potential target keywords by performing keyword research. This should use sources beyond the ones that you had already identified coming from your competitors and your current organic search data—sources for which your competitors or yourself are still not ranking, that might represent new opportunities.
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